ShopRite tied in to L'Oreal USA's Sept. 10 FSI event with a "tips from our beauty coach" feature in its Sept. 8/10 circular spotlighting the benefits of new L'Oreal Voluminous Lash Paradise mascara and promising Price Plus loyalty cardholders 30% off a L'Oreal SKU.
Footwear retailer Finish Line executed a targeted, dynamic ad campaign on Facebook to find new buyers and saw a return on ad spend up to 10 times greater than previous digital prospecting campaigns.
