Social Media

Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.

Gerber Childrenswear’s Modern Moments by Gerber, a Walmart exclusive, launched a line of licensed Harry Potter apparel this summer.

A PDF version of the Omnichannel Landscape will be released first, followed by an interactive version.

UK retailer’s Tickled Pink campaign features more than 200 products as well as loyalty incentives.

The brands did social media outreach together and also activated at numerous retailers, including Walmart, Albertsons Cos., Ahold Delhaize and Kroger.

The British retailer continues to add brands and make over beauty departments.

The brand's sparkling energy drinks got the spotlight in stores via endcaps, while the brand promoted the launch of Bloom Kids on social media.

While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.

Give Back Beauty partnered with actress Blake Lively to bring a new haircare brand exclusively to Target.

Dollar General's retailer media network offers real-time data on shoppers in rural, hard-to-reach areas.