Studying the Use of Mobile in Shopper Marketing GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing K-C's Depend Builds 'Underwareness' New Silhouette product rollout and campaign targets younger female consumers Retail Intimacy, Part 12: Walmart: How to Win Now With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win. Experiential Marketing at Retail Manufacturers partner with retailers to engage consumers in and away from stores Mars Spreads 'Funshine' at Walmart 7-Eleven Celebrates a Mobile Birthday Tom's of Maine Tells Stories at Hannaford P&G Opens a 'Scent Shop' in Action Alley Hain Celestial and Walmart Fight Hunger Multifaceted cause program encourages consumers to buy specially marked packages and make donations So-Lo-Mo Central: August 2015 First Previous 278 279 280 281 282 Next Last
