Footwear retailer Finish Line executed a targeted, dynamic ad campaign on Facebook to find new buyers and saw a return on ad spend up to 10 times greater than previous digital prospecting campaigns.
July 29 was National Lipstick Day, and L’Oreal USA’s L’Oreal Paris brand took advantage with a #ReadMyLips social campaign that asked fans to share photos of themselves in “bold” lipstick colors and follow that up with a “bold” message to share with friends.
Ansell Ltd.’s Skyn condom brand has a social, digital and out-of-home effort titled “Places of Intimacy” running in the United States and globally in Brazil, France, Poland, Italy and Australia.
Babies "R" Us has launched a campaign called "Be Prepared-ish" that embraces the faults and challenges of new parents, while aiming that cheekiness at Millennial moms.