Joining Adidas and other brands that use Snapchat's augmented reality ads, Domino's launched a campaign that gave Snapchat users the opportunity to access a Domino's lens (a sunglasses overlay that reflected images of pizzas).
Office Depot tied in to the Sept. 25 designation of "National Comic Book Day" with Twitter and Facebook updates spotlighting a Wonder Woman mug from Silver Buffalo, a DC Comics Justice League backpack, and a Chewbacca figurine from Funko.
