Following a trend of kids and pre-teens making their own slime at home and posting on social channels, Newell Brands’ Elmer’s launched a contest to reward kids for their messy and sticky creativity.
Joining Adidas and other brands that use Snapchat's augmented reality ads, Domino's launched a campaign that gave Snapchat users the opportunity to access a Domino's lens (a sunglasses overlay that reflected images of pizzas).
