Target has become the exclusive retail partner of Proudly, a direct-to-consumer skincare brand for melanated babies created by actress Gabrielle Union and former NBA star Dwyane Wade.
Social media personalities and identical twins Brooklyn and Bailey McKnight launched a line of skincare essentials exclusively at Walmart aimed at keeping Gen Z shoppers "in the know."
The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.
A year after Lowe’s launched its retailer media network in partnership with CitrusAd and Criteo, P2PI caught up with executives from Lowe's and Criteo.
Target has partnered with actor, author and social media influencer Tabitha Brown on four limited-edition and exclusive collections of products that will launch through the spring of 2023.
Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.
