Social Media

Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.

​​​​​​​The female- and Black-owned brand rolls out a new line exclusively at the specialty retailer.

Want to know what to expect at P2PI LIVE? Here’s the inside scoop …

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina

Our proprietary research allows you to dig into retail media from the shopper’s viewpoint.

Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.