Retail Media

The Microsoft and Verizon-funded digital merchandising platform helps CPGs target shoppers with in-store ads based on pre-planned holidays and real-time events.

Target has become the exclusive brick-and-mortar retail partner of Gainful, a direct-to-consumer performance nutrition brand known for its custom protein powders.

A new report identifies 23 next-generation Amazon DSP metrics that are better suited to track performance at various stages on the path to purchase for different brand objectives and attributes.

​​​​​​​Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

Ulta Beauty's Brent Rosso has never been one to shy away from a good startup challenge. A native of the Twin Cities in Minnesota and classically trained as a marketer, he never could have predicted his career path coming out of college.

Boots UK’s Ollie Shayer and SMG’s Sam Knights discuss the retail media challenges and opportunities in the U.K. and beyond.

The updated homepage employs fresh imagery, live video and a social media-inspired scroll designed to encourage product exploration.

The Path to Purchase Institute rounded up insights about e-commerce, retail media and personalization from leaders across the industry, including Walgreens, Casey’s and Petco.