Retail Media

Loop Media will utilize DoubleVerify’s pre-bid fraud and invalid traffic protection solution to platform avoid serving ads to sites identified by the IAB as invalid or fraudulent.

Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.

An endcap in Target used a “Gut Health with a Tropical Twist” message to plug a pineapple variety of the brand’s greens and superfoods powder.

The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads.

Marketers can now buy and launch targeted, programmatic audio ads across the retailer’s locations through Lowe’s One Roof Media Network.

View a gallery of the activity from all three days of our annual event in Chicago.

A retail media campaign from a global beer brand generated a sales lift of 12% in Co-op stores and drove a 3% lift at surrounding stores.

Walgreens Advertising Group will pilot digital signage in select stores across 30 states this fall.

Walmart, Lowe's, Albertsons, Asda and others unveiled store initiatives and enhancements last month.