Retail Media Networks

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

Drzewicki, who has led the RMN in an interim capacity since January, will assume the role of senior vice president of Roundel next week.

P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more.

As brands invest more in the physical store, marketers look beyond sales lift to evaluate success.

Keen Decision Systems' Bradley Keefer and George Musi of Neon (Horizon Media) share actionable insights to help CPG brands align top-down strategy with execution, optimize omnichannel investments and prepare for critical conversations with retail partners.

Dick’s is redefining retail media by focusing on emotionally resonant, in-store experiences that build lasting shopper loyalty.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory.

P2PI chats with the retailer's Eliza Ollinger on the launch of its media network, AI's role in the retail media landscape and chicken season.