Skai once again tapped P2PI to produce the report, surveying CPG brand and agency executives to get a window into what matters most to them, where they’re investing, how they’re shifting strategies and what they’re most concerned about.
CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.
Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.
The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.
On its Jan. 8 earnings call, Albertsons said it is looking past the demise of the Kroger merger while focusing on e-commerce, its loyalty program and the integration of the retailer app in stores.
CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.
A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.
Following her departure from Albertsons Media Collective’s business strategy and marketing science team, the grocery giant appointed a new VP of measurement and media.
