Retail Media Networks

P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.

The grocer's experience team wants to blend daily rhythms and digital touchpoints to build seamless shopper journeys.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Dick's Media becomes the first retailer media network to integrate with Roku Data Cloud, the streamer's clean room environment.

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

Drzewicki, who has led the RMN in an interim capacity since January, will assume the role of senior vice president of Roundel next week.

P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more.

As brands invest more in the physical store, marketers look beyond sales lift to evaluate success.

Keen Decision Systems' Bradley Keefer and George Musi of Neon (Horizon Media) share actionable insights to help CPG brands align top-down strategy with execution, optimize omnichannel investments and prepare for critical conversations with retail partners.

Dick’s is redefining retail media by focusing on emotionally resonant, in-store experiences that build lasting shopper loyalty.