Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.
Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels.
The Canadian retailer activated its sponsorship of Team Canada at the 2024 Paris Olympic and Paralympic Games with its third “Feed the Dream” campaign.
Rossmann will use AI-based store and space planning to optimize product assortment and availability as it opens new stores and online channels in Switzerland.
The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.