Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. Tetley's Brews Up Pub Atmosphere In-Store Delicato Displays Feature Monterey Coastline A Gift for Sales Lift? Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly. 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Canada Dry Taps Cost Efficiencies for Holiday Displays Jim Beam Brands: A Shot of Pesonality Jim Beam Brands is targeting on-premise accounts with promotional programs that build on the personality and brand image of the company's products. ICEE Promotes Scooter Sweepstakes Jack Daniel's Motion Display to Feature Holiday Theme Korbel Aims for Younger Brandy Drinkers First Previous 288 289 290 291 292 Next Last