Selling Strength: Alterna Professional Haircare Alterna promotes its potent professional haircare products with an unusual, eye-catching floorstand Liquid Assets Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs. A-B Goes Upscale with Bacardi Silver Perfecta Helps Consumers Find Zim's Crack Creme In Stores Allied Domecq Serves Up Sexy Canadian Club Promos Whisky-drinkin' women ... Edison Light Beer Aims for the Heavy Hitters NBA Scores with New Retail Partners Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. Tetley's Brews Up Pub Atmosphere In-Store Motorola, Alltel Co-promote Cell Phones, Services First Previous 287 288 289 290 291 Next Last