Maker's Mark Targets Football, Holiday Seasons Sweets Sales Get Sweeter Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P. Rethinking Paint Cans New package design tackles usage problems and improves display opportunities A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Korbel Aims Wedding Promotion at Men Heineken Keeps the Party Going With P-O-P A Brand New Bag for Samsonite Samsonite uses P-O-P to pursue casual & sport bag markets Kellogg Sweepstakes Reunites Hispanic Families Scooby-Doo Makes Retail Splash Minute Maid targets families and tweens with two Scooby-Doo promotions Pete's Wicked New Look Pete's Brewing Co. promotes new packaging design through P-O-P First Previous 286 287 288 289 290 Next Last