Premiums/ Incentives

Ahold Delhaize's Stop & Shop, Giant-Landover and Giant-Carlisle chains tied in to Procter & Gamble's Jan. 29 brandSaver FSI event with features in their Jan. 27 circulars activating P&G's National Football League sponsorship and offering a $10 Visa gift card with purchase of $30 worth of eligible P&G products.

ShopRite tied in to Procter & Gamble's Jan. 29 brandSaver FSI event with a feature in its concurrent circular touting small-size P&G SKUs and offering loyalty cardholders $3 off the purchase of three SKUs from Charmin, Bounty, Herbal Essences, Glide, Oral B, Crest 3D White and Gain.

Dollar General tied in to Procter & Gamble's Jan. 29 brandSaver FSI event with a feature on the front page of its concurrent circular offering $5 off a future receipt with purchase of $15 worth of products from brands including Tide, Charmin, Downy and Bounce.

Ahold Delhaize's Hannaford tied in to Procter & Gamble's Jan. 29 brandSaver FSI event with a feature in its concurrent circular activating the manufacturer's National Football League sponsorship and offering $10 off a future trip with purchase of $30 worth of eligible P&G products from Jan. 1 to Feb. 5.

Albertsons Cos.'s Jewel-Osco partnered with Storck USA's Werther’s Original to promote new sugar-free chewy caramels by offering them free to shoppers who uttered the phrase “guilt-free” at checkout.

Meijer tied in to Procter & Gamble's Jan. 29 brandSaver FSI event with a pair of flaps on its Jan. 29/Feb. 2 circular offering $5 off the purchase of $25 worth of household products or $20 worth of health & beauty brands.