Cashing in on Convenience Competition, floor space and time are tight in the complicated but lucrative c-store arena. Automotive P-O-P Shifts Into High Gear Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience. Snapple Hoping Consumers Flip for New Promotion Encore Software Teams with Golden Books, Pillsbury Kraft Delivers with DiGiorno Game Promotion Swisher Sweets Launches First-Ever Sweepstakes Wines Supported With Recipe Promotion Beefeater Slims Down, Adds Promotional Muscle A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. Displays Support Anheuser-Busch Energy Drink Launch Samick Music Introduces Guitar Floorstand All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. First Previous 241 242 243 244 245 Next Last
