A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Jack Daniel's Dresses Up for the Holidays Holiday pole topper ties into product heritage by featuring a mini replica of Jack Daniel's founder Banfi Vintners Introduces Stonehaven Wines Allied Domecq Backs Kahlua with Largest Promotional Effort to Date Table Display Enhances Allied Domecq's Clos du Bois Wines In-Store Miller 'Get The Goods' Promo Features P-O-P, Enhancers McCormick Distilling Makes Waves with Rollout Branding Bud: A Profile of the Anheuser-Busch Merchandising Team With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs. Nioxin Niocenter Lands in Beauty Salons Dr Pepper Races Into Summer with NASCAR Promotion Super Heroes Fly Into Stores in Milk Promo Marketing program includes displays offering DC Comics magazines Logitech's P-O-P Targets New Consumers Campaign gains visibility for cordless keyboard and mouse products First Previous 243 244 245 246 247 Next Last
