Rite Aid tied in to Johnson & Johnson's Nov. 6 FSI event with a feature offering loyalty cardholders $10 worth of Plenti points with the purchase of $30 worth of SKUs from brands including Lubriderm, Aveeno, Listerine and Neosporin.
CVS/pharmacy tied in to Johnson & Johnson's Nov. 6 "Healthy Essentials" FSI event with a pair or features in its concurrent circular directing shoppers to coupons in Sunday newspapers.
