Premiums/ Incentives

Rite Aid tied in to Unilever's Nov. 6 FSI event with a feature in its concurrent circular offering loyalty cardholders 300 Plenti points with purchase of $10 worth of products from Tresemme or Suave and directing shoppers to coupons for the brands in Sunday papers.

CVS/pharmacy tied in to Unilever's Nov. 6 FSI event with features in its concurrent circular offering loyalty cardholders $5 in ExtraBucks Rewards with purchase of $20 worth of Tresemme and directing shoppers to coupons for the brand in their Sunday newspapers and offering loyalty cardholders.

Dollar General tied in to Unilever's Nov. 6 FSI event with a Nov. 8 email blast offering $3 off the purchase of $10 worth of Dove or Unilever products.