Putting the Pieces Together at the Point of Sale The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales Documenting the "Business Value" of New Packaging Innovations Growing Naturally Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness The Lord of the Drinks 7 UP P-O-P features "Lord of the Rings" characters Lola Sticky Mop Shipper Posts 80% Sell-Through in 3 Weeks No Poker Face Needed Master of Mixes mixes it up with Lady Luck to entice partygoers Multimillion-Dollar Campaign Backs New Scooby DVD An Instant Improvement Polaroid upgrades its instant camera and improves its merchandising Dentyne Adds Fire To Ice For Combined Displays First Previous 469 470 471 472 473 Next Last
