The Package is the Product Increasing the likelihood of new product success Putting the Pieces Together at the Point of Sale The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales Research Insights to Improve Point-of-Sale Marketing Building Private Label Brands Documenting the "Business Value" of New Packaging Innovations Dogwiches Display Triggers Sales for Nestle Purina Maytag Survey Helps Fine-Tune P-O-P Selection McMilk Pairing Makes Everyone Happy California Milk Processor Board teams with McDonald's to produce sales results for both Roman Meal Promotes 'Healthy Indulgence' First Previous 468 469 470 471 472 Next Last