Packaging

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Sara Lee Soft & Smooth Bread
Distribution: Supermarkets Nationwide
Number of Stores: 7,500
Production Run Quantity: 5,000,000
Introduction: 1/1/09
Intended Duration: 2 months
Dimensions (H x W x D): 6" x 6" x 10"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Seattle's Best Coffee Anniversary Roast
Distribution: Seattle's Best coffee cafes throughout the United States
Number of Stores: 500
Production Run Quantity: 65,000
Introduction: 3/4/09
Intended Duration: March 4 to April 28, 2009
Dimensions (H x W x D): 9" x 4" x 3"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5 (display only)

Client: Eye-Fi Inc., Mt. View, CA
Product(s) Promoted: Eye-Fi wireless SD cards
Distribution: Best Buy, Fry's Electronics, Apple Store, J&R, Ritz Camera (all nationwide)
Number of Stores: 1,500
Production Run Quantity: 50,000
Introduction: 5/1/09
Intended Duration: 1-2 years
Dimensions (H x W x D): 8" x 6" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)

Client: Sanford North America, Oak Brook, IL
Product(s) Promoted: Sharpie Stainless Steel Markers
Distribution: Stationery/Office/Gift Stores nationwide
Number of Stores: 1,000
Production Run Quantity: 50,000
Introduction: 5/30/09
Intended Duration: Indefinite
Dimensions (H x W x D): 8" x 3" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)

Brand: StarKist Co., Pittsburgh
Display companies: Think 360 Inc., Tarrytown, N.Y. (shipper); SGS International, Louisville, Ky. (coupons)
Key insight: Consumers seek convenient and affordable meal solutions, want to add more fish to their diets, and have varied tastes when it comes to tuna salad.
Solution: StarKist sandwich-ready pouches respond to all of these needs and take the mess out of making tuna salad.