MCI/Blockbuster Free Flix Standee
Client: Wunderman Cato Johnson, Chicago
P-O-P Company: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Movies, Tapes, Records, CDs
Comments: The display's two-sided, 3-D design, colorful graphics and the use of holographic diffraction material was eye-catching in stores. The standee was successful in increasing the number of MCI subscribers and the promotion was extended from one month to six months.