Packaging

Manufacturer: Gilmour Group, Somerset, Pa.
Objective: The design helps make a dynamic presentation for a unique hose/hose end system.
Construction: Bleached sulfate board
Introduction: June 1997
Packaging Producer: Carton Service, Shelby, Ohio; Design by SA Communication, Louisville, Ky. and Gilmour Group's Louisville Facility

Marketer: Pittsburgh Brewing Co., Pittsburgh
Objective: The goal was to attract light beer drinkers (especially women) by using festive, Jimmy Buffet-like imagery in the packaging. Pittsburgh Brewing executives say the package was key to the product's success.
Number produced: 30,000 cases
Construction: Cardboard
Introduced: May 1997
Producer: Longview Fiber (case), Milwaukee; Hamilton Paper Box (six-pack carrier), Hamilton, Ontario, Canada.

Marketer: Perfect Curve, Boston
Objective: The display packaging goal was to increase the perceived value of the product (a cap maintenance system) by making it more visible and accenting it with appealing graphics. Perfect Curve executives also desired a self-standing, stackable and rackable carton that would offer both product protection and display density.
Construction: Klearfold Duofold, which is constructed of equal measure of paperboard and plastic
Introduced: December 1996
Producer: Klearfold Inc., Warrington, Pa.

Marketer: Columbia Pictures
Objective: The aim was to use a package with subtle holographic effects that would appeal to a contemporary audience.
Construction: Custom image holographic video box that is printed, scored, folded and embossed
Introduced: June 1997
Producer: Pennsylvania Pulp & Paper Co., Glenside, Pa.

Marketer: Beer Across America, Lake Bluff, Ill.
Objective: A visually appealing package was used to help introduce a microbrewed product to the warehouse club environment.
Number produced: 15,600
Construction: 200-pound B-flute corrugate, 3-color preprinted linerboard
Introduced: October 1996
Producer: Pride Container Corp., Chicago

Marketer: Chilton Toys, Seymour, Wis.
Objective: Chilton was looking for a low-cost way to increase impulse purchases.
Number produced: 30,000
Construction: 200-pound E-Flute corrugate, four-color process preprinted linerboard
Introduced: November 1996
Producer: Pride Container Corp., Chicago