Packaging: The Customization Debate Brands want to infuse packaging into the shopper marketing mix, but the practicality of getting it done isn't clear Q&A with Facebook's Carolyn Everson P&G brandSaver: September 2011 Supervalu Sells 'A-Z' Walgreens Launches a 'Nice!' Private Label Study: Shoppers Now Collect Their Own 'Scanner Data' Understand Your Brand's Core Identifiers Color, shapes, symbols and words, in that sequence, are what drive purchase intent Walmart, P&G Keep the Cameras Rolling Case Study: Healthy Choice Fresh Mixers Launch Case Study: Sara Lee 'Toy Story 3' Tie-In First Previous 226 227 228 229 230 Next Last
