Walmart Makes 'Cars 2' Top-Secret Coca-Cola Develops Recyclable Displays Soft-drink giant debuts in-store racks said to be fully recyclable Kimberly-Clark's Viva Tackles 'Dirty Jobs' TV spots focus on cleaning up after celebrity spokesperson NestlΓ© Waters Touts Recycled Bottles Beer, Wine & Spirits and Social Engagement Recognizing its natural fit, alcohol marketers work to leverage the power of social media Balance Bar Revitalizes its Brand Latest campaign drives consumers online to receive rewards Kellogg Lets Consumers Have Their Say Cheez-It campaign uses Facebook voting to help select next flavor ConAgra Turns Popcorn Bag Into a Bowl Campaign for Orville Redenbacher's package aims to inform and satisfy consumers Allegra Stages an All-Out OTC Launch Brand receives strong retailer support as in-store activity integrates with comprehensive digital effort Brief-ly Speaking Creative briefs, when done right, hold everyone accountable and can practically guarantee success First Previous 229 230 231 232 233 Next Last