New Product Launches

Display fixtures stocked a mix of apparel, jewelry and accessories for kids and adults along with houseware, pillows and seasonal products.

The retailer builds excitement for the Nintendo Switch 2 and games with immersive parking lot activations.

The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements.

The experiential campaign promoted new eye pencil shades with a West Coast activation.

The Keurig Dr Pepper soft drink brand is promoting its Endless Summer exclusive with a sweepstakes.

A Key lime version of the brand's marshmallow sandwich treat is stocked at the retailer on account-specific floorstands communicating the product's exclusivity.

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”

Ulta Beauty is spotlighting the launch of Kylie Cosmetics’ Cosmic by Kylie Jenner 2.0 as part of an ongoing partnership with Jenner’s direct-to-consumer brand.

Bones Coffee Co. gave Walmart an exclusive launch window from April through June 27 for two new ready-to-drink latte flavors.

For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection.