New Product Launches

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.

The Unilever brand’s product launch at the retailer was supported by social and retail media.

Target is teaming up with British retailer Marks & Spencer to offer a holiday collection for the second year in a row, this time adding wine.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.

The snacks brand will pre-launch a modern, cleaner spin on its beloved animal crackers in January at Food City and Weis Markets stores.

The hard seltzer brand is getting in on the "sober curious" trend with a product line that will debut with four flavors just in time for Dry January.

Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.

New York-based artist and designer John Derian released the exclusive line in October.

The retailer will be the exclusive brick-and-mortar retailer (through the end of 2023) of new health monitoring devices/smart watches from French consumer electronics company Withings.

Procter & Gamble’s Gillette launched an Intimate shaving collection for men exclusively at U.K. retailer Boots in September.

Apparel and accessories brand Rowing Blazers partnered with Target to launch an exclusive limited-edition collection.

Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.