Mobile Marketing

Walgreens is heavily promoting deals on OTC and vitamin brands through its in-store displays.

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.

The convenience store chain is trying to appeal to gamers by launching a custom map in Fortnite through a partnership with Umi Games.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.

However, its success on the platform didn’t happen overnight, shared the brand’s Jamie Decker at NRF’s Big Show.

The omnichannel campaign leveraged AI and predictive tools for disruptive ads.

Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.

Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers.

The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services.  

7-Eleven is partnering with Red Bull, Mars Inc.’s Snickers and Ferrara Candy Co.’s Trolli for a promotion that will award 50 winners with a VIP experience at the college football game of their choice.