Marketing

It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine.

DK Publishing puts a lot of energy into the P-O-P supporting its books. In the end, that's what gets the company noticed and books purchased.

Includes consent order, dissenting opinion, and majority response to dissenting brig

Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales.

Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium.

With products constantly being introduced, marketing executives at Skechers look to communicate the latest trends through P-O-P.