Sega Nabs Bronze Effie for Dreamcast "It's Thinking" Campaign Former Heineken USA Employee Charged With Participating In Kickback Scheme Criminal Antitrust: United States of America v. Leonard Schlachter Mission: CONTROL Communication keeps P-O-P projects on target, from initial brainstorming to in-store placement. Meijer Fuel Rewards Program Continues to Expand Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. Rayovac Teams with Jiffy Lube for Summer Promo Dow Jones Offers WSJ Interactive Via In-Store Campaign ScubaPro Helps Retailers Put Swim Fins on Display Trademark Infringement: Cartier v. Deziner Wholesale Easter Seals and Safeway Partner in Charitable Promo Giving Back Paks' for kids promote seven consumer brands on floorstand New Millennium: New Spalding Spalding has recruited a team of consumer packaged goods experts to overhaul the company's merchandising efforts and put P-O-P in the starting line-up. First Previous 271 272 273 274 275 Next Last
