Buying Custom P-O-P: Strategies for Success A supplement to P-O-P Times and P-O-P Design sponsored by Eastman Chemical Company EAC Meets in New York Material Matters: 'Need to Know' Basics A CPG brand or agency executive does not have to master a lot of technical data, but a basic grounding in reality can help keep expectations within reason. Partnerships: The Numbers Point to Strategic Relationships Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.' Foot Locker Gives to Gifters OfficeMax Has a Ball with Store Redesign Family Christian Stores Has Faith in Fox DVDs TREX Debrief: JCPenney Builds In-Store Connections P.R.I.S.M. Update: Nielsen Named as Syndicator Activia Challenges Shoppers First Previous 274 275 276 277 278 Next Last
