Loyalty Marketing

Pop music star Halsey partnered with Walmart to launch af94, an exclusive line of eye, lip, cheek and body products.

​​​​​​​The female- and Black-owned brand rolls out a new line exclusively at the specialty retailer.

Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.

Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.

​​​​​​​A look at how ad spend is increasing and how inflation is turning retail on its head, impacting grocery purchasing behaviors.

Our proprietary research allows you to dig into retail media from the shopper’s viewpoint.

E.l.f. Cosmetics this summer launched a gaming- and metaverse-inspired collection exclusively at Target.

Our Retail Intel webinar series continues with a close look at the rise of healthcare and well-being at retail and how the category is evolving as consumers' needs and preferences continue to change. Joined by special panel guests, including the founder of PlantX and our returning subject matter expert from Great Northern Instore, we discuss the latest trends and marketing strategies to engage health-conscious consumers. We also touch on the current inflationary economic environment, how shoppers have been engaging with brands digitally versus in-store, and what new shopper behaviors are here to stay.

Company enables marketers to holistically measure the impact of promotions with media such as DOOH, sponsored search, and onsite and offsite display advertising.