Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.
Target says making Starbucks items available through its Drive Up service was shoppers' most-requested feature. The 1,700-some store rollout is slated to finish in October.
Our study’s insights give a blueprint for RMNs who want to be proactive rather than reactive in meeting buyer needs, writes Parbinder Dhariwal of CVS Media Exchange.
