In the Black with 'Ops' Marketing Activision builds pre-order awareness through game footage and pre-launch retail events Social Marketing Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world. Marie Callender's Hoping to 'Whrrl' Across Social Media Dreaming of a Digital Shopper Marketing Christmas Kmart Creates Its Own 'Christmas Story' Dollar General, PepsiCo Show Team Spirit Lowe's Digitizes Gift Giving An Update on Collaborative Shopper Marketing Safeway Goes 'Back' to Start New Year Walgreens, Nestlé Dangle Rewards First Previous 370 371 372 373 374 Next Last
