Loyalty Marketing

Rite Aid tied in to Procter & Gamble’s Aug. 26 brandSaver drop with an email blast, a home page leaderboard ad on riteaid.com and features in its concurrent circular promising wellness+ cardholders $10 in BonusCash.

Procter & Gamble sent out a back-to-school-themed email to members of its P&G Everyday online community on Aug. 28 dangling $3 off a first Gillette on Demand purchase.

Ahold Delhaize's Food Lion tied in to Procter & Gamble's Aug. 26 brandSaver FSI event with a feature in its Aug. 29 circular spotlighting coupons available to loyalty cardholders on Always, Tampax, Pampers, Cascade and Dawn via in-store MVP Savings Center kiosks.

Ahold Delhaize's Food Lion activated its Food Lion Feeds cause platform by pledging to donate 10 cents to Feeding America every time a shopper scans their MVP loyalty card at an in-store MVP Savings Center kiosk from July 18 to Aug. 21.

CVS/pharmacy tied in to Procter & Gamble’s Aug. 26 brandSaver drop throughout its concurrent circular with multiple features offering ExtraCare loyalty cardholders various deals and incentives.

Southeastern Grocers tied in to Procter & Gamble's Aug. 26 brandSaver FSI event with features in Aug. 29 chain circulars offering loyalty cardholders who purchase two bottles of Gain laundry detergent free SKUs of the brand's fabric softener sheets and liquid fabric softener along with a bottle of private label Essentials bleach as part of the retailer's "What a Deal" program.

From Retail Leader, Aug. 24:

Meijer tied in to Procter & Gamble's Aug. 26 brandSaver FSI event with a feature in its concurrent circular offering $5 off a future receipt with the purchase of $20 worth of health and beauty brands or $25 worth of household products.