Loyalty Marketing

While its potential as a selling tool is still to be determined, retailers have been moving to establish their presence on the social media platform.

Circle K recently received an exclusive launch window to carry PepsiCo's Mtn Dew Major Melon as a fountain drink.

Circle K teamed with General Mills to offer shoppers who buy a Polar Pop proprietary beverage a 3.75-ounce bag of Chex Mix, 3-ounce bag of Bugles, or a "king-size" treat bar from Golden Grahams, Cinnamon Toast Crunch or Lucky Charms for $1.