Loyalty Marketing

Ahold Delhaize’s Giant Company tied in to Procter & Gamble’s Feb. 28 brandSaver FSI event with a feature in its Feb. 26 circular promising loyalty members $3 in savings with the purchase of two participating SKUs from select P&G brands.

From Chain Store Age, Feb. 25:

CVS Pharmacy tied in to Unilever’s Feb. 14 FSI event by dangling multiple ExtraCare rewards and offers on hair care brands in its concurrent circular.

Select Ahold Delhaize chains tied in to Unilever’s Feb. 14 FSI event with features in their Feb. 13 circulars.

Ahold Delhaize’s Food Lion tied in to Unilever’s Feb. 14 FSI event by running a Shea Moisture ad in its Feb. 16 email blast to MVP rewards members.