The Mars Inc. candy brand again recruits NFL players to share their rookie mistakes, while this year also launching an online shop that gives fans the chance to purchase "lucky," limited-edition items.
The 125-day campaign celebrating its history and future includes a complete visual identity overhaul and a slew of activations, among them an immersive diner experience in New York.
The Danone water brand is activating its sponsorship of the U.S. Open with a unique viewing of the men’s final on a branded cruise traveling along New York's Hudson River.
The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.
The 33-city “Summer Rewind” tour kicks off Aug. 18, bringing shoppers nostalgic experiences reminiscent of the early 2000s and how Walmart stores were then.
Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.
Colgate Total's new initiative includes a confessional-like pop-up experience in New York, allowing visitors to anonymously admit their oral care truths and receive advice.
Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches.
