Ethnic Marketing

The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.

​​​​​​​The Unilever brand teams up with diverse creatives for an extended campaign.

Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.

Most U.S. adults regularly replace meals with snacks and named fruit as a key component missing from today's options, per a recent survey commissioned by Del Monte Foods.

The Canada-based Asian grocer will open a 76,000-square-foot flagship store next year in Bellevue, Washington.

​​​​​​​Better-for-you items are gaining popularity and activating in various ways at retail.

The Goody Tru collection, designed by three multicultural female artists, is the largest and first-ever collaboration for the brand.