Entertainment Tie-ins / Licensing

Nutrabolt’s C4 is running a promotion at East Coast convenience store chain Wawa that dangles a free can of the brand's energy drink with the purchase of a classic hoagie sandwich.

Beverage brand partners with Instacart to offer a sweepstakes awarding an 18-week stay in a Pepsi-branded mobile home.

Instacart highlights a collection of new shopping content and digital features meant to inspire discoverability.

Walmart and Procter & Gamble's Old Spice this summer honored the first class of high school graduates to participate in the "School of Swagger" mentorship program and touted the cause effort in stores.