Entertainment Tie-ins / Licensing

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

The candy brand has expanded its partnership with the music artist to launch a colorful limited-edition package inspired by the arts and music.

Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.

Roblox users can access Walmart's ‘isles’ to collect virtual merchandise, view performances from music artists and unlock exclusive content.

Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.