Entertainment Tie-ins / Licensing

Crayon manufacturer has entered into a licensing agreement with BrightColors to expand the brand's creative play in-store experience over the next five years.

The IPA brand teams up with eMeals to share nine shoppable “Rangerous Party Recipes” and simplify the order fulfillment process.

Target has solidified its exclusive holiday collaboration with FAO Schwarz by entering into a multiyear agreement with the toy brand.

Nutrabolt’s C4 is running a promotion at East Coast convenience store chain Wawa that dangles a free can of the brand's energy drink with the purchase of a classic hoagie sandwich.

Beverage brand partners with Instacart to offer a sweepstakes awarding an 18-week stay in a Pepsi-branded mobile home.

Instacart highlights a collection of new shopping content and digital features meant to inspire discoverability.

Walmart and Procter & Gamble's Old Spice this summer honored the first class of high school graduates to participate in the "School of Swagger" mentorship program and touted the cause effort in stores.

The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.

The hard seltzer brand's first physical location, Truly LA, offers visitors an immersive experience including exclusive flavors, seasonal plates and a stage for live entertainment.