Entertainment Tie-ins / Licensing

Recent retail news includes U.K. retailers unveiling their holiday promotions, and Amazon Prime members' ability to subscribe to a new health benefit.

A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks.

Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.

"Sponsored TV" is a new self-service solution that enables both small and large brands to run ad campaigns on Freevee, Twitch and third-party Fire TV apps.

The Halloween campaign comprises an online game and TikTok challenge encouraging consumers to recreate and share embarrassing moments from their past.

Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.