When you shop in physical stores, which type of advertising do you notice the most? Shopper Perceptions of Retail Media Across the Pond The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase. How do in-store ads like these make you feel? Kroger 'Light Up Their Smiles' Endcap Display Sprite 'Eat, Drink And Be Cranberry' Floorstand Mondelez 'Delicious Wishes' Aisle Display Pepperidge Farm 'Welcome To The Holiday Market' Aisle Displays French's 'The Original Classic Crunch' Floorstands Burt's Bees 'Give The Good Stuff' Floorstand Mondelez 'Delicious Wishes' Holiday Aisle Displays First Previous 512 513 514 515 516 Next Last
