Best Buy is a Theater Star Macy's Partners with Shopkick CVS Taps a P&G Bounty Staples Heads Back-to-School with Shelf Signs Event Marketing: Getting Personal on the Path to Purchase Event marketing is more than doling out samples. It's hyper-targeting an audience and providing a full brand experience. Sporting Goods Report: Chasing The Tribe Shopper loyalties are strong in sporting goods -- they have their favorite teams and national brands -- but a down economy could sway these loyal, tribal shoppers 'Avatar' Integrates Mobile Media, Retail 20th Century Fox decks displays with readable codes to download movie clips Compare & Contrast Henkel Unites Brands in Annual 'Henkel Helps' Campaign Too Faced Restyles Sephora Gondola New unit follows packaging updates, timed with fall launch TaylorMade Grows One-to-One Customer Brand Experience Intros interactive kiosk, expands club-fitting labs globally Kyocera Counter Card Mimics Glow-Through Phone First Previous 515 516 517 518 519 Next Last