The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”
The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition.
DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.
Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.