The Canadian retailer activated its sponsorship of Team Canada at the 2024 Paris Olympic and Paralympic Games with its third “Feed the Dream” campaign.
AFM, an official sponsor of the playoff, is running an expansive retail campaign spanning incentives, in-store promotional programs and new thematic packaging.
Loblaws has partnered with Nestle Purina’s Purina One to provide multiple bulk-purchase offers for members of the retailer’s PC Optimum loyalty program.
J.M. Smucker’s Hostess and Froneri’s Drumstick both launched limited-edition, Slurpee-inspired SKUs ahead of the retailer’s “Slurpee Day” celebration on July 11.