Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.
Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store.
Among the findings from a research report from The Harris Poll on behalf of Quad: A majority of Gen Z and Millennial consumers wish more brands focused on surprising them through mail, and value brands that seamlessly blend technology and physical experiences.